Italian designer Niccolò Giannini, the
creative mind behind Nico Giani,
graduated from the Polimoda school in
Florence, before continuing his studies
at the Studio Berçot in Paris and the
Academy of Arts in San Francisco.
Inspired by his formative years, his
brand represents a tribute to geometry
and colors, featuring gritty designs
with a soft touch. Each piece is an
explosion of shapes and colors, with
designs inspired by the 1950’s and
1960’s all wrapped up in a surrealism
inspired by Petite Meller. Niccolò
Giannini quickly caught the attention
of Vogue Italia, and won the
prestigious 2017 Who is On Next?
Award by Altaroma.
“Accessories Designer Niccolò Giannini On His Surrealist Handbag Line”
Meet Niccolò Giannini, the Italian behind the mid-century inspired handbag line, Nico Giani. Having graduated from the Polimoda school in Florence, he continued his studies at the Studio Berçot in Paris as well as the Academy of Arts in San Francisco, taking this time to develop his aesthetic. The result was a brand that has a sweet naivety as it combines classic 50s and 60s silhouettes (think structured round bag and mini shoppers) with a bold color palette and not forgetting a dash of surrealism a la Miles Aldridge. It's an aesthetic that has done very well indeed, as the NG brand is stocked in top tier retailers globally including the likes of Net-a-Porter, Bloomingdales, Selfridges, Luisa Via Roma, Joseph, Harvey Nichols and Penelope Brescia to name a few.
What was your first fashionable memory?
As a child, I was surrounded by fashion magazines such as Vogue, Elle, Marie Claire. My father was an accessories designer, I guess you can say working in the fashion industry was almost unavoidable.
How did you get into the industry?
I started my journey in the industry graduating in pattern-making at Polimoda Florence, after I felt the need of focusing on the more creative side of myself with a degree in fashion design at the Studio Berçot in Paris, then I’ve attended a “personal enrichment” at the Academy of Arts in San Francisco.
What were the greatest lessons learned when it comes to fashion?
Fashion is so fleeting and the fashion industry is so changeable, that it is important to remain grounded and humble. It is so easy to get caught up in the shine and the magic of the fashion world but you must stay focused on your goals and avoid losing yourself in the whirlwind.
How would you sum up your aesthetic?
I aim to create the feeling that you’ve seen this style before, while offering you something totally unique and modern at the same time. A modern twist on a vintage feeling.
Do you have a signature style?
In a word: bold. The brand aims to be bold in all things - in color, in structure and in statement.
Talk us through the collection...
For the Fall Winter 2018-19 collection I was inspired by the works of Brancusi.His primitive sculptures are a reference for bags volumes and structure. I will find also traces of his style in the use of colors composed by muted pink, amber, dark brown, dusty green, mustard and warm bourdeaux and some black touches. I have introduced two material, ten different colors of suede and seven colors of Elba leather, that call to mind earth shape and textures.
I’m inspired by timeless design, (like Lady armchair, the Superleggera chair and the Smeg refrigerator) shapes and palettes which seem to have an ageless appeal. The process of creation is very important to me, and you can sense this in our final product. I believe that the journey towards creating something is just as important as the end result. The world that I’m building around Nico Giani has also an ironic feeling behind the glamor like the appeal I felt admiring the Kiraz’s Le Parisienne.
What is surrealism to you?
I appreciate the vision behind surrealism. It affords us the opportunity to reconsider what we perceive as reality and peek behind the curtain of accepted wisdom. As Fellini’s has said “The only true realist is the visionary”.
Who are the supporters of your brand?
The NG collection is showing in both Milan and Paris with Riccardo Grassi Showroom since 2016. The Nico Giani distribution's highlights include Excelsior Milano, Luisa Via Roma, Tiziana Fausti, Penelope Brescia, Selfridges London, Harvey Nichols London, Joseph, Monnier Freres, Jelmoli Zurich, Lodenfrey Munich, Helen Marlen Kiev, Imperia Minsk, Robinson's Riyadh and Dubai, Bloomingdale's Kuwait and Ounass, Galeries Lafayette Beijing, The Balancing Shanghai, Antonia Macao, IT Hong Kong, Beams Tokyo, HP France Tokyo.
Which is your favourite item/s from your new arrivals?
The ‘Nelia’ bag sum up my codes: it is thought out as a good balance of color and shape. I was looking for the greatest impact and in this style I’ve found it by a meticulous search of proportions.
Copyright © Nico Giani All Rights Reserved